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Specialist Areas

  • Introduction to Coaching Courses
  • Coaching Development for Practioners
  • Integrated Coaching Development for Business Leaders
  • Qualifications in Management Coaching and Mentoring
  • Assement and Accreditation of Coaching
  • Youth and social organisation team coaching

Companies trained for

  • City of Edinburgh Council
  • East Lothian Council
  • West Lothian Council
  • South Lanarkshire Council
  • Results Coaching Systems
  • Buccleuch Estates
  • Buccleuch Building Services
  • Alba Trees
  • Edinburgh Young Carers
  • Edinburgh Cyrenians
  • Citadel Youth Centre
  • Design Links Ltd

Acorn Principles Plus Ltd


Michele Armstrong, (Director, APP Ltd) is passionate about people reaching their true potential.  Drawing on the latest coaching technologies and contemporary neuroscience, our dynamic coach/training team are down to earth, practical and great value. Working with individuals, teams and organisations to bring about positive sustainable change, we offer bespoke and accredited training & results focused coaching programmes to improve performance and support transition through change.  As former Head of the Association for Coaching in Scotland, Michele is committed to raising standards and ethics in coaching and is currently an AC Assessor and coach mentor/supervisor.  Michele was instrumental in establishing Youth Coach Scotland to make coaching accessible and affordable to young people.  Michele has been designing and implementing training programmes for almost 20 years and started Acorn Principles Plus in 2003.  Michele is an AC Accredited Coach; Level 1 Life/Business Coach (Results CS); has ILM Level 5 Diploma in Management Coaching & Mentoring and Strathclyde University Performance Coaching Certificate. 


Certificate in Coaching Practice



New route to becoming an Acorn Accredited Coach!!

As we move into a new stage of development at APP, we continue to offer the AC Recognised Certificate in Coaching Practice and the ILM Workplace Coaching qualifications. NEW for 2009 – we are now offering a ‘taste and see’ option which introduces the ACORN Model and provides an opportunity to become a recognised ACORN Practitioner.

As part of a bigger plan to offer ongoing support to our trainees and qualified coaches, we have created a training pathway that allows you to take a flexible, step by step approach to coach training. This new flexible structure enables you to become practitioners before entering into the more involved coaching certificate courses and makes the qualifications more accessible to those who are thinking about becoming a coach but are not sure it is for them. Training in this way is also an excellent professional development route for those who want to upskill and apply a coaching approach in their workplace.
In addition to becoming a coach in easy, bite-size chunks, becoming an Acorn Practitioner invites you to
become part of a community of practitioners eligible for ongoing support from the Acorn network – such as coach supervision, continuing professional development, co-coaching and a chance to meet other coaches.

SPECIAL OFFER – As we are piloting this new approach to accredited coach training, we are offering this option at a special introductory cost for the duration of 2009. This is good news for you!! Here is an overview of the new structure and special costing.

The Association for Coaching recognised training programme: Certificate in Coaching Practice (CCP) can now be achieved by completing 3 short stages:

Stage 1: ACORN Practitioner Training

  • 2 full days of training covering ACORN coaching model plus essential skills development.
  • The ACORN coaching system is a highly effective approach to introducing coaching to a range of personal and work settings.
  • On completion of the weekend training course, participants are eligible to register as an ACORN Practitioner and will receive support and benefits from APP on an ongoing basis.
  • Stage 1 can be completed as a stand alone course with the option to complete 2 and/or 3.

Special Introductory Fee - £395.00

Course Progression – When you have completed the initial 2 day training programme and have registered as an ACORN Practitioner, they are eligible to continue along the training pathway towards achievement of the CCP and/or ILM certification by completing additional core elements and they can also access our range of ongoing cpd options to support them in developing their coaching skills, knowledge and expertise.

Stage 2: APP Coaching Practice Intensive Training

  • 5 weekly teleclasses to deliver coaching concepts and tools to support the step by step coaching
  • development and to offer mentoring support to coaches in training.
  • Peer coaching and Case Study coaching to build on the learning and improve your coaching muscle.
  • Second of three elements that make up the AC recognised Certificate in Coaching Practice.
  • Building competence as a coach with reference to the AC coaching competency framework.

Introductory Fee (for Acorn Practitioners) - £455.00

Stage 3: (Completion of) Certificate in Coaching Practice

  • 2 full days to consolidate learning, introduction and practice of more advanced coaching skills, tools and submission of written assignments and final practical assessment.
  • The total hours of the 3 units = 65 (includes self study and coaching practice).

Introductory Fee (for Acorn Practitioners who have completed stages 1 and 2) - £455.00


All 2009 participants are being offered a special price of £395 / £455 / £395 for the three stages.
Total cost = £1245.00 – a huge saving on the normal price of £1800; If payment is made up front cost of full programme = £1200.00.

There will be a rolling programme of all three stages so it can be completed within 4 months or done at a slower pace slotting into different stages and times to suit the individual.

The 3 Stages to becoming a Qualified Coach
This flexible structure enables you to become a practitioner before entering into the more involved coaching certificate courses and makes the qualifications more accessible. Training in this way is also an excellent professional development route for those who want to upskill and apply a coaching approach in their workplace.

Training Pathway – further options

After successful completion of the Certificate in Coaching Practice, coaches in training can select a specialist training course to support their own individual focus and development.

These include:

  • Life Coaching – a more in depth look at how to create powerful life goals and support the coachee to achieve them.
  • Youth Coaching – a focus on working with young people and how coaching practice can be adapted to suit their individualised needs.
  • Health Coaching – taking a closer look at how to coach individuals to improved physical and mental wellbeing.
  • Management Coaching (2 days) – for independent practitioners looking to develop a career or business in work place coaching (performance coaching, executive coaching etc) this additional focus on workplace coaching leads to ILM Level 5 qualifications in Management Coaching & Mentoring (costing only £750.00 if you have completed the 3 stage route or the full CCP course).


To book the course now, call us at 08455213747 or click here to fill the form.

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"I would have no hesitation in recommending the coach training provided by APP. The course was delivered at weekends and evenings which made it possible to do the training around full time work and other commitments. I found the extensive practical experience crucial learning which, really helped to build my confidence. The mentor support was also very useful and the course gave me a clear process to follow as well as some useful tools to use in my coaching.  I have now set up my own coaching practice which, has enabled me to make a real difference to people lives and I am loving it!"

Sarah Howard, Howard Coaching

How Team Coaching can make a real difference

"I head up a building maintenance organisation and have utilised the APP Performance Coach on a number of occasions and in varying situations.

For example, I have three managers in separate locations undertaking the same role but with different levels of experience.  In this situation the coach facilitated a number of meetings with them to develop a single business focus that they could all share and accept. Whilst working to a brief from myself the process was owned very much by the coach and the managers. Through the work there was a significant improvement in their interaction following the sessions, the key factor of the coach in this situation was her ability to observe the managers and prompt where appropriate but that they found the answers and solutions themselves.

The use of the coaching approach is a very objective tool, in the manner that the issues are brought out but the solutions are wholly owned by the recipients as they have to find them for themselves.  I believe it to be a powerful and positive business tool particularly in supporting people through difficult situations, in my case through business change, which can often be a very threatening experience."

Iain Grice, Building Services Manager

"It is my personal opinion that executive coaching is more important now than ever. As businesses face the challenges of restructuring to match costs with falling turnover the opportunity to look at oneself so as to keep the medium and long term plans still in play should be considered very seriously.

Setting clear personal and business goals requires regularised dedicated time. Coaching is certainly not the only way to do this but, in my view, is a really good way of delivering this function relatively quickly and painlessly and therefore, in turn, releasing further clear time to focus on trading successfully."

Christopher Sparrow BSc (Hons) MRICS, Estate Manager, Broughton Estates

"This course has opened doors for me and I would recommend it to anyone." 

Team Manager, Edinburgh City Council